03-02-2023, 11:24 AM
(This post was last modified: 03-02-2023, 11:26 AM by ppppenguin.)
It's always been done by sampling though there is some direct measuement. I think different methods have been used over the years.
https://www.barb.co.uk/about-us/how-we-do-what-we-do/
I can recommend Robert Silvey's book to anyone interested in the history of BBC audience measurement: https://www.abebooks.co.uk/9780043840016...840019/plp
https://www.barb.co.uk/about-us/how-we-do-what-we-do/
I can recommend Robert Silvey's book to anyone interested in the history of BBC audience measurement: https://www.abebooks.co.uk/9780043840016...840019/plp
www.borinsky.co.uk Jeffrey Borinsky www.becg.tv
