27-04-2015, 08:01 PM
The Servis brand was re-launched In 2012 in the UK under the brand's new owners, Vestel of Turkey, with four new washing machine models. The range has since been expanded to nine.
http://www.ukwhitegoods.co.uk/appliance-...he-uk.html
Hotpoint was one of many brands owned by the Italian firm of Merrloni, who also owned Ariston, Indesit, New World, Philco, Creda, Cannon, GDA, English Electric,Thorn (and many others), but in July 2014 Merloni was bought by Whirlpool, and was seen by many as another sign of the end of Italian manufacturing. Indesit/Hotpoint-Ariston/Scholtes = one and the same.
Indesit appliances are made in Italy, Poland, the UK, Russia and Turkey - all low wage economies.
http://en.wikipedia.org/wiki/Indesit_Company
Electrolux: own well over 50 brand names (though not all of them washing machines). Among the more well known ones are AEG, Tricity Bendix, Zanussi. Currently, The Electrolux group also make the John Lewis brand washing machines.
Candy: own Hoover, Zerowatt and Kelvinator among others.
Siemens, Neff, Boasch and Gaggenau are brands owned by BSH, which operates 40 factories in 13 countries in Europe, the US, Latin America and Asia. The BSH group is made up of about 70 companies in 50 countries, with a total workforce of about 50,000 people.
All of these companies seek to differentiate broadly similar products by creating brand 'images' to seduce customers that they're buying a quality brand with a long tradition and heritage. Customers have no means of determining whether there are any significant benefits in terms of reliability and durability of one machine over another. Just consider the blurb from BSH which seeks to differentiate Neff, Bosch Siemens by citing founders of the companies who have been dead for over a century:
Quote:
Bosch stands for reliability, sustainability and well-engineered technologies. Robert Bosch once said, “I have always acted according to the principle that I would rather lose money than trust. The integrity of my promises, the belief in the value of my products and of my word of honour have always had a higher priority to me than transitory profits.”
Siemens:
Siemens stands for a pioneering spirit, intelligent innovations, and progress in the service of humanity. At the age of just 17, Werner von Siemens dreamed of “an enterprise that, through its own inventions and its entrepreneurial vision contributes to enhancing the knowledge and well-being of humanity.” Today, more than 170 years later, that vision has become a reality. We work actively to shape our future. Our innovations improve the quality of life for many. Siemens brings the future home.
Neff:
Neff stands for inspiration, enjoyment, and a sensuous joy in cooking. When Carl Andreas Neff founded his company in 1877, he revolutionized the way people thought about kitchens. The focal point for him wasn’t the stove, but the cook: “My cooker should be designed to serve people, and not the other way round.” With that approach, Neff introduced one of the most important ingredients into the world of cooking – enthusiasm, which makes preparing food a pleasure.
Gaggenau:
Gaggenau stands for a cultivated lifestyle, extraordinary performance, and an exclusive understanding of cooking culture. Founded as a hammer and nail smithy in the small town of Gaggenau on the edge of the Black Forest in 1683, Gaggenau’s style-forming built-in appliances have been meeting the professional expectations of real connoisseurs since 1879. The best materials, custom-tailored crafting and a love of detail yield unmistakable originals that set the standards for ambitious home kitchens.
End quote.
Consider how superficial this stuff is:
"Bosch stands for reliability, sustainability and well-engineered technologies". Are we to assume therefore, that the other three brands in the portfolio don't embody those principles?
This plethora of brands, only creates confusion and makes it impossible for customers to make informed choices are to reliability and longevity. My guess is that a lot of the price of higher priced machines isn't in the machine itself, but the 'brand image'.
http://www.ukwhitegoods.co.uk/appliance-...he-uk.html
Hotpoint was one of many brands owned by the Italian firm of Merrloni, who also owned Ariston, Indesit, New World, Philco, Creda, Cannon, GDA, English Electric,Thorn (and many others), but in July 2014 Merloni was bought by Whirlpool, and was seen by many as another sign of the end of Italian manufacturing. Indesit/Hotpoint-Ariston/Scholtes = one and the same.
Indesit appliances are made in Italy, Poland, the UK, Russia and Turkey - all low wage economies.
http://en.wikipedia.org/wiki/Indesit_Company
Electrolux: own well over 50 brand names (though not all of them washing machines). Among the more well known ones are AEG, Tricity Bendix, Zanussi. Currently, The Electrolux group also make the John Lewis brand washing machines.
Candy: own Hoover, Zerowatt and Kelvinator among others.
Siemens, Neff, Boasch and Gaggenau are brands owned by BSH, which operates 40 factories in 13 countries in Europe, the US, Latin America and Asia. The BSH group is made up of about 70 companies in 50 countries, with a total workforce of about 50,000 people.
All of these companies seek to differentiate broadly similar products by creating brand 'images' to seduce customers that they're buying a quality brand with a long tradition and heritage. Customers have no means of determining whether there are any significant benefits in terms of reliability and durability of one machine over another. Just consider the blurb from BSH which seeks to differentiate Neff, Bosch Siemens by citing founders of the companies who have been dead for over a century:
Quote:
Bosch stands for reliability, sustainability and well-engineered technologies. Robert Bosch once said, “I have always acted according to the principle that I would rather lose money than trust. The integrity of my promises, the belief in the value of my products and of my word of honour have always had a higher priority to me than transitory profits.”
Siemens:
Siemens stands for a pioneering spirit, intelligent innovations, and progress in the service of humanity. At the age of just 17, Werner von Siemens dreamed of “an enterprise that, through its own inventions and its entrepreneurial vision contributes to enhancing the knowledge and well-being of humanity.” Today, more than 170 years later, that vision has become a reality. We work actively to shape our future. Our innovations improve the quality of life for many. Siemens brings the future home.
Neff:
Neff stands for inspiration, enjoyment, and a sensuous joy in cooking. When Carl Andreas Neff founded his company in 1877, he revolutionized the way people thought about kitchens. The focal point for him wasn’t the stove, but the cook: “My cooker should be designed to serve people, and not the other way round.” With that approach, Neff introduced one of the most important ingredients into the world of cooking – enthusiasm, which makes preparing food a pleasure.
Gaggenau:
Gaggenau stands for a cultivated lifestyle, extraordinary performance, and an exclusive understanding of cooking culture. Founded as a hammer and nail smithy in the small town of Gaggenau on the edge of the Black Forest in 1683, Gaggenau’s style-forming built-in appliances have been meeting the professional expectations of real connoisseurs since 1879. The best materials, custom-tailored crafting and a love of detail yield unmistakable originals that set the standards for ambitious home kitchens.
End quote.
Consider how superficial this stuff is:
"Bosch stands for reliability, sustainability and well-engineered technologies". Are we to assume therefore, that the other three brands in the portfolio don't embody those principles?
This plethora of brands, only creates confusion and makes it impossible for customers to make informed choices are to reliability and longevity. My guess is that a lot of the price of higher priced machines isn't in the machine itself, but the 'brand image'.
Regards, David.
BVWS Member.
G-QRP Club Member 1339.
'I'm in my own little world, but I'm happy, and they know me here'
BVWS Member.
G-QRP Club Member 1339.
'I'm in my own little world, but I'm happy, and they know me here'
